21.10.2011
The new LeonardoCeramica showroom
"A non-conventional place between industrial archaeology, lush vegetation and geometric divisions of the space"
An old industrial plant reconverted into a modern exhibition space with an eclectic and versatile soul. A non conventional place, where the geometric division of the space, niches, all over installations and large vertical walls (especially suitable for enhancing the innovative 120x120 cm extra-size formats) have given a totally revolutionary look to the new LeonardoCeramica showroom.
Conceived almost as a museum, where hanging on the walls are the tiles framed into light profiles of light coloured wood, the showroom is the admirable synthesis between style and technology where impressions, colours and lights find their minimal essence.
The display brings together the charm of industrial archaeology – in some parts deliberately left in tact as the testimonial of an important piece of our country’s contemporary history – with the lush vegetation of the four large vertical gardens and two tropical trees. This is not a casual choice, but a clear appeal to the respect that Cooperativa Ceramica d’Imola has always showed for the environment and for people through its work.
The new LeonardoCeramica showroom designed by architect Alessandro Bucci of Faenza is located in Imola next to the Cooperativa Ceramica offices
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